Cost effective advertising
The building in which a business is housed is an ideal potential advertising medium – a commercial, industrial, or retail building often has large, uninterrupted space available to exploit for advertising purposes. Council bylaws state that up to one third of the available frontage may be utilised for signage. Once sign-written, your building essentially becomes a permanent “billboard” advertisement for your business.
Relatively high exposure (depending on location), reasonable initial cost, and long term duration mean building signage is one of the most cost effective forms of advertising available.
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