Meet The Team


Meet the hard working people behind the engine that is Concept Sign & Display.

Nick Baty


Nick originally trained as a production engineer, however the desire to be more fulfilled creatively led him to the sign industry in his late twenties.


He started Concept over 20 years ago, originally working from a small workshop in High Street, Lower Hutt. In the ensuing years he is proud to have been joined by a number of skilled and loyal people who have combined to grow the company to its present size.


Some of Concept’s current success is no doubt due to Nick’s desire to embrace the technological changes that the industry has seen in the last 20 years. His willingness to innovate and experiment with new technology means that Concept is always pushing the boundaries of what is achievable.


He has recently completed a few years as the President of the New Zealand Sign and Display Association,  and has also recently stepped down as a judge of the annual New Zealand Sign and Display Awards.


When not working, Nick enjoys DIY and spending time with his wife, children and grandchildren.

Fran Macdonald

General Manager

Fran has been with Concept since its inception over 20 years ago, firstly in a part time position, moving into full time as the company grew.


She has a Bachelor of Commerce and Administration degree from Victoria University, and her strong work ethic combined with her meticulous nature means that she is an indispensable member of the Concept team.


As well as overseeing the entire operation, Fran works with clients in a Project Management role, ensuring that larger projects go to plan, on time and on budget.  She particularly enjoys event and exhibition signage projects which require intensive management working to tight deadlines.


In her spare time,  Fran enjoys spending time with her kids and grandkids and likes to get away from it all at her bach on the Kapiti Coast.

Chris Brine

Sales & Marketing Manager

Chris is a relative newcomer to Concept. His role is to head up the Sales and Marketing side of the business.


His extensive background and experience in sales and marketing is invaluable in ensuring that Concept has the ability to service our client's needs at the professional level that they deserve.


Chris has the ability to relate to a wide range of people, and thrives on building relationships with his clients.


Outside work, Chris keeps himself busy raising his two young daughters alongside his wife, and is a competitive body builder competing at a national level.

Mark Cleland

Production Manager

Mark has been with Concept for almost 15 years and has 23 years experience in the sign and display industry covering production, management and administration.


At Concept he enjoys being the link between account managers and the production team. A key part of his role is to record and co-ordinate all contract specifications, provide quotations and specify production tasks to the production team. It’s a demanding and exacting role, but one he enjoys.


Mark meets daily with all relevant staff and is instrumental in ensuring that all facets of the processes are scheduled in a co-ordinated and timely manner.


Mark strives to create a balance between work, family and fun, so he enjoys spending time with his wife and two young sons. He is a keen follower of martial arts and enjoys working on and playing around on motorbikes.

Neil Voges

Print Production Manager

Neil's role as the Print Department Manager is critical to successful outcomes for our clients.


Large format print is central to almost all sign and display projects these days, and Neil's extensive experience both within New Zealand and his home country of South Africa ensure that Concept is achieving the high quality print output that our clients expect.


Neil's positive "can-do" attitude means that our clients can expect their jobs to run smoothly from start to finish every time.


When not working, Neil enjoys a little bit of tramping, and a lot of wine tasting!

Jason Canning

Account Manager

Jason has been with Concept for 4 years. He has 15 years experience in the sign, display and large format print industries, and brings a wealth of knowledge to the Concept team. He enjoys working with our clients to find effective solutions for all their requirements.


In his current role, this grounding and wide knowledge of production processes assists him hugely to identify potential issues before they arise, and to offer suggestions to avoid problems.

Jason manages a number of key client accounts and deals with numerous design agencies.


Outside work Jason is an avid squash player, competing at a national level,  and enjoys spending time with his young family.

Alan Baty

Digital Print Operator

Alan holds a New Zealand Certificate in Quality Assurance and has spent over 20 years in quality assurance work in the manufacturing industry. He’d been 19 years in the engineering industry before joining Concept over 10 years ago.

Alan operates all four of Concept's HP large format digital printers. As a good print operator Alan needs to be familiar with the use of various substrates, inks and laminates and uses his QA qualifications and experience to ensure Concept maintains consistently high standards across this critical aspect of its business. He constantly strives to maintain and improve standards in colour matching, print quality and related issues.

Print operating is a pivotal role and can require intensive concentration to avoid material wastage and maximise efficiency. When the pressure has been on to complete large projects, Alan has been available 24/7. He enjoys being ‘hands-on’ and the satisfaction of doing the best possible job, every time.

That’s not say he doesn’t enjoy his time off though.  Alan’s a keen motorcyclist, a pool and snooker player, and gets the most out of every moment with his family.

Peter Henderson

Signmaker and Installer

Pete's extensive 30 years of experience in the industry, combined with his steady and reliable attitude means that he is a valued member of the production team.  He has been with Concept for 9 years, and over that period has proved himself an indispensable part of the production and installation crew.

He has a site safety passport, and is very experienced with all installation work, and he is also our "go to guy" for the more traditional aspects of the trade such as hand-painted lettering and gold leaf.


Off-duty, Pete is an avid golfer, enjoys off-road running, and is an active and involved dog owner.

Sam Baty

Production Supervisor

Sam is a qualified builder, a trade which has some clear advantages when it comes to sign installations. Sam is also our fabrication expert,  utilising our CNC router and other fabricating equipment to produce post and panel signs, plinth signs, reception signs, and illuminated signs. Sam is also an experienced spray painter, using our spray-bake oven to apply high quality finishes to his creations.


After hours, Sam is keeping himself busy using his many skills doing up his first house, and spending time with his wife and two young sons.

Alana McEwen

Accounts & Reception

Alana's role includes accounts payable, accounts receivable, and she is the first point of contact at front desk and on the telephone.


She has been in Administration roles since finishing her Administration Certificate at Weltec in 2008.


Alana has recently become a new mum for the second time, and in her spare time she likes to spend time with family and friends, watch her older daughter at sports activities, and get out for walks with the dog.

Anthony Cutts

Graphics Applicator and Sign Maker

Anthony is an experienced and professional sign maker with a thorough understanding of all aspects of the trade.


With his wide range of skills and experience, he gets involved in all aspects of the sign making trade, from manufacture, fabrication, application and installation.


When not at work, Ants spends time with his young family, works on doing up his house, and organises and plays in a social grade football team (with mixed success!)

Wayne has been with us for just over 4 years - prior to joining the Concept team he was a qualified spray painter working in the automotive industry.


Wayne is a quick learner, and quickly became a proficient graphics applicator who now handles the bulk of our film application jobs, from wall murals, window graphics, and through to complex vehicle wraps.


As well as being our go-to guy for graphics application, Wayne is also becoming proficient at various other aspects of modern sign making.


Outside of work Wayne builds and races RC cars competitively, and enjoys getting down and dirty on his off road motorcycle adventures.

Wayne Ryder

Graphics Applicator and Sign Maker

Terrance is our junior Sign Maker, but with over 3 years experience working at Concept, he is more than capable at professionally performing multiple tasks associated with modern sign making and installation.


Terrance's quiet dependable nature means that he has quickly become an indispensable member of our team, making sure that our clients signs and displays are completed and installed efficiently and to high quality standards.


When not at work, Terrance loves getting his hands dirty working on his cars, which seems to be a never-ending job!

Terrance Bingley

Sign Maker and Installer

Ronan is the newest addition to the production staff at Concept.


With a Bachelors Degree in Graphic Design from his home country of Ireland, Ronan's skill set is invaluable in ensuring that our graphics department runs like a well oiled machine.


Ronan spends his free time out and about getting to know New Zealand, in particular the great outdoors.

Ronan Murphy

Graphic and Prepress Operator

Concept Sign and Display Ltd, 111 Nelson St, Petone, Wellington

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