 Advantages In retail situations footpath signs are a useful tool for attracting pedestrian traffic to your entrance. Because they are usually placed perpendicular to traffic flows they are more visible than window or fascia signage to passersby. They also have the advantage of directing customers to your premises if you are remote from the flow, such as in a mall or arcade, and generally extend the physical reach of your retail signage. They are also useful for temporary warning applications, to direct people away from certain areas, or informing them of hazardous situations.
Options While there are a number of different types of footpath sign available, the majority we supply consist of a weighted polyethylene base with a double sided 4mm PVC graphic panel inserted into it. These are robust, cost effective, and well proven. We produce the graphics by direct to substrate printing, and overcoating the printed graphics with a hard wearing two pack clear coating. This method means that any graphics can be utilised, text, illustrations and/or photographs, in full colour, with no issues of peeling or delaminating. We can use our computer controlled profile cutting equipment to custom shape the sign panel, to ensure that your sign stands out from the others. We can also incorporate whiteboard or blackboard panels into the graphics for promoting specials etc, or can place slide tracks onto the surface to suit interchangeable panels.
Design Considerations Remember, they are "impact" signs, and work best by having a short but powerful message to capture interest quickly. Our design staff are well versed in producing professional sign designs which are guaranteed to impress you and your customers, either working from scratch or working with ideas you have already generated. We are also able to work with graphic files produced by third parties, and run all the latest graphic software, both in Mac and PC, to ensure that the production runs smoothly. If you are intending to work on your own design, please make sure you read and understand our Print Specifications first.
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Council Requirements Generally footpath signs must be restricted to a size of 900mm high by 600mm wide to comply with local council bylaws. They must also be constructed in a manner which is unlikely to injure pedestrians, eg; no sharp edges. Wellington City Council also requires a permit, obtained by paying an annual fee.
Wind Considerations Be aware that the occasional strong winds in Wellington mean that a footpath sign is not always a viable option. The wind has the potential to uplift even the most carefully designed and weighted footpath sign, and there may well be days when it is neither wise nor safe to put them outside. In particularly windy locations, it may be unwise to use them at all - please talk to our staff about possible alternatives.
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